Russellville Main Street
Franklin County
ADDRESS
P.O. Box 35, Russellville, Alabama 35654
Introduction
What truly sets Russellville apart is its welcoming community. The town’s residents embody Southern hospitality, making visitors feel at home from the moment they arrive. Whether you’re exploring the historic downtown, attending a local festival, or dining at a neighborhood restaurant, you’ll experience the genuine warmth that defines Russellville.
Spotlights
Built in 1949, the Roxy Theatre stands as a testament to Russellville’s cultural heritage. Once a movie cinema, it has been revitalized as an entertainment venue, hosting concerts, recitals, and talent shows. On months with a fifth Friday, downtown Russellville comes alive with the Fifth Fridays event series. These evenings feature local vendors, food trucks, live music, and family-friendly activities, creating a festive atmosphere that supports small businesses and strengthens community ties. Held annually in August, the Franklin County Watermelon Festival is a highlight of Russellville’s calendar. This event features live music, arts and crafts, car and tractor shows, and, of course, plenty of watermelon. Each December, downtown Russellville transforms into a whimsical Who-Ville, bringing holiday cheer to residents and visitors alike. The event includes a Who-liday Fun Run, Max’s Pet Costume Contest, Who Look-Alike Contest, photos with the Grinch, holiday crafts, live music, and a festive market. It’s a heartwarming celebration of community and the holiday spirit. Other notable events include the Franklin County Latino Heritage Festival, which showcases the area’s cultural diversity through music, dance, and cuisine. The
Russellville Commercial Historic District, listed on the National Register of Historic Places, features buildings dating back to the early 20th century. This area reflects architectural styles like Italianate and Neoclassical, showcasing the town’s rich history. These events and attractions highlight the unique charm and community spirit of Russellville, making it a special place to visit and experience.
FOOD
LODGING
SELFIE SPOT
SHOPPING
CULTURAL EXPERIENCE
Russellville, Alabama, offers an authentic Southern cultural experience rooted in tradition, creativity, and community pride. As a Main Street Alabama city, Russellville blends historic charm with modern energy, making it the perfect destination for those who appreciate small-town culture with a big heart.
The Historic Roxy Theatre is the crown jewel of downtown and a symbol of our commitment to the arts. This beautifully restored 1949 venue hosts live performances, school productions, and community concerts throughout the year.
Community Events Like Fifth Fridays and Who-Ville bring our downtown to life. These gatherings showcase local artisans, musicians, food vendors, and family activities—all focused on connection and
celebration.
Multicultural Festivals and Traditions reflect the diversity of Russellville’s residents. Events like the Latino Heritage Festival honor the many cultures that make up our community and highlight food, dance, and traditions from around the world.
Southern Hospitality and Historic Preservation go hand in hand in Russellville. Our walkable downtown features preserved buildings, family-owned businesses, and a welcoming atmosphere that invites you to stay awhile.
Whether you’re catching a show, enjoying street food, or chatting with local shop owners, Russellville offers a cultural experience that feels both nostalgic and new.
OUTDOOR EXPERIENCE
Russellville offers unforgettable outdoor experiences all year long—where community pride, fresh air, and family-friendly fun come together in the heart of downtown.
Festivals That Fill the Streets – From the iconic Franklin County Watermelon Festival in August to our whimsical Who-Ville Celebration in December, Russellville’s calendar is packed with events that bring the whole town outside to enjoy music, food, games, and entertainment under the open sky.
Parades With Purpose – Our Christmas Parade and Russellville Schools’ Homecoming Parade are longstanding traditions that line the streets with cheering families, spirited floats, marching bands, and memories made for a lifetime. These community-wide events are celebrations of pride, heritage, and connection.
Fifth Fridays Downtown – On months with a fifth Friday, we transform downtown into a buzzing open-air market featuring local vendors, food trucks, live music, and activities for all ages. It’s the perfect blend of shopping, socializing, and small-town charm.
Whether you’re catching candy at a parade, strolling through artisan booths, dancing to live music, or just soaking in the sunshine, Russellville’s outdoor experiences invite you to be part of something vibrant and welcoming.
EVENT
Fifth Fridays, Who-Ville, Roxy Plays, Watermelon Festival, Latino Festival
TRADITION
In Russellville, tradition isn’t just remembered—it’s lived every day. From the brick-lined streets of our historic downtown to the multi-generational family businesses that continue to thrive, tradition is the foundation of who we are.
Franklin County Watermelon Festival, held every August, is more than just a celebration of summer’s favorite fruit—it’s a decades-old tradition that brings families, classmates, and neighbors together for music, food, crafts, and community pride.
The annual Christmas Parade and Russellville Schools’ Homecoming Parade are beloved traditions that have been celebrated for generations—fondly remembered by many of our great-grandparents and still cherished today.
Legacy of Local Businesses is another cherished tradition. Many of our shops, salons, service providers, and eateries have served Russellville for generations, passing down not just skills but a deep commitment to customer care and community support.
Faith, Family, and Fellowship shape the daily rhythms of life here. Whether it’s a Sunday service, a school homecoming, or a downtown volunteer project, our traditions keep us connected to one another.
Historic Preservation Efforts through Main Street Russellville ensure that our past is not forgotten but honored and maintained for future generations to learn from and enjoy.
Russellville’s traditions are the threads that tie us together—celebrated in the streets, remembered in stories, and shared with everyone who visits.
From Our Gallery
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Sweet Hometown tours presented by Main Street Alabama.